Mailchimp

How it works

Our Mailchimp integration lets you send new customers to a list in Mailchimp.

The integration runs in the background and will add all new customers to your chosen Mailchimp Audience automatically.

This integration is a great way of using Mailchimp to send campaigns and automated email sequences to your Workbench customers.

Currently, the integration is a one-way sync, meaning Workbench sends data to Mailchimp but Mailchimp does not send data back to Workbench.

When Workbench adds a customer in Mailchimp the following data is sent:

• Email address

The customer is also set to “Subscribed”.

Any existing customers in Workbench when you set up the integration will not be sent to Mailchimp. The sync will only trigger for new customers added after you create the integration.

Set up a Mailchimp integration

Step 1: Connect your Mailchimp account

Go to Settings » Integrations in your Workbench account and click the “Mailchimp Settings” button.

You’ll see a “Connect your Mailchimp account” button, which launches the Mailchimp login process.

Log in to your Mailchimp account and authorize the integration.

Step 2: Choose Mailchimp Audience

When you’re sent back to Workbench, you will be able to choose which Mailchimp Audience you want to send new customers to.

Click “Save” and the integration is all set up!

Disconnect Mailchimp

If at any time you would like to disconnect Mailchimp from your Workbench account, simply head to the Settings » Integrations page, click the “Mailchimp Settings” button and you will see an option to disconnect your account.